He'll quickly get to the root of your problem and articulate a solution with unusual clarity. And he can plan and deliver a workable solution with consistent communication and a love of the game.
Sobuj has helped me on many products ensuring we track correctly and more importantly accurately using Google tag manager. He is my go to person for anything web tracking. Highly recommended.
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Trusted by 250+
Global Clients
Wasting Ad Spend Due To
Broken Tracking?
I help advertising agencies fix broken tracking and implement advanced tracking, so they get more conversions and higher ROAS from the same ad spend
Sobuj has helped me on many products ensuring we track correctly and more importantly accurately using Google tag manager. He is my go to person for anything web tracking. Highly recommended.
Sobuj has helped me on many products ensuring we track correctly and more importantly accurately using Google tag manager. He is my go to person for anything web tracking. Highly recommended.
Testimonial three goes here. Keep it around the same length as the others so the card height stays consistent across all four slides.
Testimonial four goes here. Keep it around the same length as the others so the card height stays consistent across all four slides.
Advertising Agencies Lose 20% to 40% of Conversion Data to Broken Tracking
- Broken tags stop firing conversions
- Ad blockers block tracking scripts
- Browsers like Safari block 3rd-party cookies
- Apple's iOS updates limit ad tracking
- Cookie consent banners often block tracking
Server-Side Tracking Recovers Lost Conversion Data and Helps Ad Platforms
- Find users who are most likely to convert
- Optimize ad campaigns for higher ROAS
- Show ads to people ready to take action
- Build more accurate remarketing audiences
- Spend ad budget where it brings results
Results That Speak for Me
7-Figure Shopify Apparel Brand (DTC)
Following iOS privacy rollouts, the brand’s Meta ad account reported a 32% drop in tracked purchases. Event Match Quality hovered at 4.2/10, causing distorted ROAS figures and halting planned budget scale.
7-Figure Shopify Apparel Brand (DTC)
Following iOS privacy rollouts, the brand’s Meta ad account reported a 32% drop in tracked purchases. Event Match Quality hovered at 4.2/10, causing distorted ROAS figures and halting planned budget scale.
7-Figure Shopify Apparel Brand (DTC)
Following iOS privacy rollouts, the brand’s Meta ad account reported a 32% drop in tracked purchases. Event Match Quality hovered at 4.2/10, causing distorted ROAS figures and halting planned budget scale.
7-Figure Shopify Apparel Brand (DTC)
Following iOS privacy rollouts, the brand’s Meta ad account reported a 32% drop in tracked purchases. Event Match Quality hovered at 4.2/10, causing distorted ROAS figures and halting planned budget scale.
From Broken Tracking to Accurate Data
A simple, proven 3-step framework that lets you focus on running great ad campaigns
Audit
I start with a short discussion about your tracking issues, then I run a full audit to find what is broken or missing. Finally, you get a detailed report with a clear plan to fix them
Implementation
I build the infrastructure that tracks and sends accurate conversion data to your ad platforms, so they can identify high-intent users and optimize your campaigns for higher ROAS
Handover
No guesswork. You get proof that every conversion is tracking correctly and a live call walking you through the setup. Even after the job is done, free support is always available
Hear It From 250+ Global Client
They came with broken tracking. They left with data they finally trust
Here’s a guy that really gets tagging. With a process that’s fast, deep and accurate.
He’ll quickly get to the root of your problem (often making a diagnoses others have missed) and articulate a solution with unusual clarity.
And, from there, he can plan and deliver a workable solution.
You can rely on him for expertise, consistent communication and a love of the game.
Neil Stoneman
Co-Founder of Allfutures
He approached the work with care, understood what was required technically and delivered the setup to a very good standard. I particularly appreciated his responsiveness, attention to detail and willingness to ensure everything was implemented properly rather than simply completing the task and moving on. surement…
Neil Stoneman
Co-Founder of Allfutures
I can’t recommend Sobuj enough. I’ve worked with him multiple times now, and every single time he has been absolutely outstanding. No matter how tricky the pixel issues were, he always came through with fast, reliable, and professional solutions. It’s rare to find someone so consistent and dedicated. Sobuj is not only technically skilled but also a real pleasure to work with — clear communication, attention to detail, and a genuine care for making sure everything is done perfectly…
Jakob
Founder of Dr Vitalex
Conversion tracking appears simple on the surface, but experience with live ad accounts shows that 70 to 80 percent contain tracking errors. Because precise measurement directly drives performance, setup requires an expert. For reliable tracking implementation, I strongly recommend contacting sobuj.
Mark Kum
Founder of 2ADVANCED
I reached out to Sobuj several years ago trying to find a solid freelance consultant who could assist me with server-side tracking for both service- as well as e-commerce companies. The quality of his service was great. We have since grown into a larger company, but still use his technical knowledge to support our tracking setup for our clients.
Frederik Ørskov
Partner of Nspire
I was looking for a technical expert to help me to set up tracking within Google Ads campaigns we were using. Sobuj has helped me on many products ensuring we track correctly and more importantly accurately using Google Tag Manager. He is my go to person for anything web tracking. Highly recommended.
Anil Shemar
Paid Media Manager
Hey, I'm Sobuj
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
Questions Every Agency Asks Me
1. Our Tracking Already Works Fine...
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
2. Can I work with you under my agency's name?
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
3. What happens if something stops tracking after the handover?
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
4. Are there any ongoing costs?
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
5. What approach do you use for tracking?
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
6. Do you take advance payment?
I didn’t start as a “tracking guy.” I actually wanted to become a cricketer. Life took me in a different direction, and instead of scoring runs, I started making sure every conversion reaches the ad platforms.
Funny enough, cricket taught me something that still shapes my work: a run only matters if it makes it to the scoreboard. After 4 years in tracking, I realized most agencies don’t have an ads problem.
Ad blockers, Safari, and iOS updates block conversions that already happened. So ad platforms optimize on half the picture, and good campaigns get judged on bad data. Honestly, watching that feels like watching a batter hit a boundary that never shows up on the scoreboard.
That’s why I help agencies fix broken tracking and set up advanced tracking for their clients, so they get more conversions and higher ROAS from the same ad spend.
I work solo, so you deal with me from the first call to the final handover.
Same Ad Spend
Track 20% to 40% More Conversions
